HOTEL F&B (IN PROGRESS)
WHYNOUGHT WAS ENGAGED TO DESIGN A SIGNATURE WINE BAR AT B HOTEL IN ASIA—AN INTIMATE F&B DESTINATION INSPIRED BY THE BRAND’S LEGACY OF PARISIAN GLAMOUR AND REFINED CRAFTSMANSHIP.
THE DESIGN CHANNELS THE ESSENCE OF A PRIVATE JEWEL BOX: MOODY YET LUMINOUS, WITH LAYERED TEXTURES, RICH FINISHES, AND SCULPTURAL FORMS THAT EVOKE ELEGANCE WITHOUT EXCESS. FROM CURATED WINE DISPLAYS TO BESPOKE MILLWORK AND LIGHTING, EVERY DETAIL IS CHOREOGRAPHED TO ELEVATE THE GUEST’S SENSORY EXPERIENCE.
The space is envisioned to transition seamlessly from day to night—serving as both a quiet retreat and a vibrant social setting, reimagining the hotel bar as a destination for discovery, design, and indulgence.
This concept reflects Whynought’s ongoing commitment to crafting atmospheric, story-driven hospitality spaces rooted in brand identity and a sense of place.
© 2025
