Whynought is New York City based interdisciplinary interior design studio with a specialty in design of hotels and residential projects throughout the globe. We are committed to modern yet elegant design that is bespoke to each project with a sense of deep appreciation for details that deliver meaningful hospitality experience for both guests and owners.

Whynought’s design is guided by an extensive experience in high end hospitality projects and a belief in the infinite possibility of each space to tell its own story. Each project is executed in close engagement with the client from conceptual development to final installation.

Our team is richly diverse in professional background and experience yet united under a shared vision led by its principal Hyemin Choi. Each designer’s distinct and rich design backgrounds delineate the studio’s multifaceted design approach. We are a tight knit team of designers, architects, artists, curators and product designer that collaborates as a single unit to arrive at the most relevant and inspiring design solutions.

Whynought delivers multidisciplinary design services from architectural master planning to interior design developments, art consultation and product design development, culminating in a space that embodies Whynought’s unique perspective on modern luxury.

Service include but are not limited to: