Studio Whynought is a New York based interdisciplinary interior design studio specializing in the luxury hotel properties worldwide. Founded by Hyemin Choi, our team of designers and architects has collaborated closely for over a decade on large scale hospitality projects including Park Hyatt, Shilla Monogram and Andaz. In addition to our hospitality projects, we also work on residential and commercial spaces.

We take a multifaceted design approach — from master planning and area programming to design development, fabrication, custom art installations, and end-to-end project management — culminating in spaces that embody Whynought’s distinctive vision of modern luxury.

At Studio Whynought, we believe that the essence of every space is deeply rooted in its region and culture. Art lies at the heart of our design philosophy, by collaborating with local artisans we infuse our designs with unique cultural elements, creating spaces that are rich in storytelling and history.

Our mission is to create immersive luxury hotel experiences through bespoke interiors that seamlessly blend art, local craftsmanship, and architectural elegance.

Our studio is a close-knit, multidisciplinary team of designers, architects, artists, curators, and product designers—each bringing a distinct perspective and rich design background. United under the creative vision of principal Hyemin Choi, we collaborate as one to craft spaces that feel both deeply personal and visually compelling. Rooted in a culture of experimentation and mutual respect, we embrace each team member’s unique strengths to explore proportion, scale, and storytelling in fresh, innovative ways. The result is a design approach that prioritizes connection and experience as much as modern beauty.

Whynought delivers multidisciplinary design services from architectural master planning to interior design developments, art consultation and product design development, culminating in a space that embodies Whynought’s unique perspective on modern luxury.

Service include but are not limited to: