GUERLAIN SPA (IN PROGRESS)
WHYNOUGHT WAS COMMISSIONED TO REINTERPRET THE GUERLAIN SPA EXPERIENCE WITHIN A NEW LUXURY HOTEL IN ASIA, DRAWING ON THE BRAND’S FRENCH HERITAGE AND ICONIC ASSOCIATION WITH BEAUTY, FRAGRANCE, AND WELL-BEING.
THE DESIGN EMBRACES A POETIC STILLNESS—LAYERED IN SOFT LIGHT, WARM STONE, AND TACTILE FINISHES THAT EVOKE A QUIET, SENSORY LUXURY. INSPIRED BY THE ARTISTRY OF SCENT, SPATIAL TRANSITIONS UNFOLD LIKE A FRAGRANCE JOURNEY: SUBTLE, ELEGANT, AND IMMERSIVE.
Treatment rooms are designed as cocoon-like sanctuaries, while shared spaces remain fluid, open, and serene. The result is a calm, contemporary retreat that honors Guerlain’s legacy while shaping a new vision of spa indulgence.
This project embodies Whynought’s approach to wellness—rooted in emotion, experience, and refined restraint.
© 2025
