HOTEL B (IN PROGRESS)

WHYNOUGHT WAS INVITED TO REIMAGINE THE POOL AND WELLNESS LEVEL AT A LUXURY HOTEL PROPERTY IN ASIA, REFLECTING THE BRAND’S PARISIAN HERITAGE THROUGH A MODERN LENS OF QUIET SOPHISTICATION.

The concept blends timeless elegance with architectural restraint—natural materials, sculpted lighting, and curated textures come together to create an immersive wellness journey. At its center, the pool serves as a serene focal point—reflective, intimate, and artfully composed. Surrounding lounges and treatment suites flow with fluid transitions, offering guests a deeply restorative experience.

Currently in development, this project embodies Whynought’s signature approach to wellness: immersive, refined, and grounded in both local and brand identity.

NEXT PROJECT

HOTEL B (F&B) (IN PROGRESS)